The timeless elegance of iconic lashes will never go out of style, and Max Factor 2000 Calorie Mascara is the makeup equivalent of a little black dress. A must have every day. Its unique 3x the volume has been a favorite of makeup artists for over 20 years, it dries quickly and resists smudging. A great choice for sensitive eyes and contact lens wearers. Makeup artist tips To apply mascara, look down in the mirror and work the mascara wand from side to side, root to tip. Find your lower lashes and apply them. Use the ball end of the wand to coat each eyelash for a defined look. Wait until it becomes sticky before applying a second coat to your upper lashes.