Color Precise liquid eyeliner gives a great color impact. Designed with an ultra-fine brush for precise, clean application for up to 24 hours. Weak evidence. Sweat resistant. trouble proof. Rimmel London is a British cosmetic brand that brings you an innovative range of makeup products. From makeup essentials to experimental fashion colours, Rimmel London has something for everyone and for every occasion. The brand is constantly innovating to reshape convention, creating new looks, to provide you with the tools to explore new versions of your look. All Rimmel products are safe and have been developed, manufactured and packaged in accordance with the applicable laws, regulations, and guidelines in each country in which they are sold. The passion we have on the inside is to get you dressed on the outside. We are not here to determine your appearance. We innovate to take you there. Every shade, texture, and flick of an eye challenges you to find the limits of your beauty. Then he passed them. Honest to you in self-expression. This is what makes you. That's why we love makeup. Let's be what we want to be. It is true that you live in London, live in London, we have been in the field of self-expression since 1834. London has become our playground. Excellent match. London sets its own rules. its own colours. goes down. and dirty. But is that with a wink and a smile. Find out your feature Everyone has the right to express themselves, we just choose a different makeup to do it. Find your motivation I won't delete I won't delete At rimmel london we believe everyone should be able to experiment and express themselves with makeup and be their true selves, without fear of judgment, criticism or shame that is why we commissioned a global study to understand the problem and we entered In partnership with the Cybersmile Foundation, to spread awareness and stand up to cyberbullying. Find out more. History Since 1834 What makes the young perfumer leave his country with his young family to set out on his own in London? What makes him make his first non-toxic mascara and then sell it so everyone can afford it instead of getting fancy for little money? The hunger to find new frontiers and the need to reinvent oneself. When Eugene Rimmel and his father set up the Rimmel House in 1834, beauty was a different game. Perfumes were called vinegar, mascara was made of mercury and marketing meant standing at the fair. By the time Eugene died in 1890, rimmel was the definition of mascara around the world, pioneering hygiene and cosmetic products and turning beauty into an art. It is this constant need to push boundaries that has fueled the brand for the next 100 years, innovating to reshape traditions, create new looks, to give you the tools to explore new versions of your look. Loaded with ingredients like aqua/water/water, styrene/acrylate/ammonium methacrylate copolymer, methylpropanediol, kaolin, poloxamer 407, ppg-70 tocophereth-100, coco-glucoside, phenoxyethanol, butylene glycol, potassium sorbate, sodium laureate 12, sodium benzoate , citric acid, ammonium hydroxide, simethicone, iodopropynyl butylcarbamate, steareth-4, BHT, sorbic acid, steareth-20, [may contain /peut contenir/+/-:titanium dioxide (ci 77891), ferocyanide (ci) 77510 ), iron oxides (ci 77491, ci 77492, ci 77499).