Ammonia-free Chroma hair dye, gives you a distinctive high-performance color, gives pure shine and vibrant color. Without fragrance. Superb coverage that lasts and resists fading. Product Benefits Formulated with VibraRiche, a patented color enhancer that delivers amazing results. It gives intense color and shiny hair. Due to its affinity with the hair fibre, VibraRiche cares for the hair and ensures optimum comfort. PPD-free.