Pro-Keratin Complex (Blend of 3 Amino Acids - Glutamic Acid, Arginine and Serine plus Wheat Protein) + Incell Technology strengthens, protects and repairs the hair cuticle leaving it feeling smooth and strong. The Incell molecule penetrates deep into the hair to fill in fragile areas and protects the inner part of the hair fibre. Enriched with keratin, this strengthening shampoo helps correct the appearance of weak and damaged hair. Day after day, the hair fiber is protected. This strengthening conditioner nourishes weak and lightly damaged hair, leaving it protected from environmental damage and feeling stronger.